“Their coaching was super effective. We were chosen as the MusicTech project winner at Slush Music Startup Program 2025 — it opened doors to many possibilities. We owe a lot to Amplitude Ventures.”
Raised capital after the programme
Amplitude Ventures × SoAlive Music Conference
SOALIVEMusic Conference
Are you showcase-ready?
Startup Showcase 2026 · music-tech founders
Applications closedSee what's open now
The Startup Showcase for music-tech founders. Hands-on prep with the Amplitude team takes you from application to pitch-ready, then you pitch to the investor jury at SoAlive Music Conference in Sofia. No fees. No equity taken.
Applications closed 27 September 2026
Prep sessions online for the selected startups · from 14 September
Sofia finale at SoAlive Music Conference 2026 · 15 October
No fees · no equity
The Programme
Amplitude Ventures runs the Startup Showcase for SoAlive Music Conference (SAMC). Applications open 14 August. Once selected, you get a 45-minute 1-on-1 online session with the Amplitude team, built around your startup. We go through your pitch, your model and where investors will push back, then send you concrete assignments to work on before the jury round, with feedback by email as you iterate. From 14 September, prep sessions sharpen your pitch, tighten your numbers story and get you ready for investor questions. So by the time you're in front of the jury on 15 October, you've already stress-tested the pitch that matters. Winner announced 16 October.
What is SoAlive Music Conference
SoAlive Music Conference (SAMC) is Sofia's music meeting and festival, where the Bulgarian and wider European industry gathers around music, tech and new business models. soalivemusicconference.com ↗
Who should apply
Open to music-tech founders worldwide. Most are early-stage (pre-seed or seed), incorporated and past the idea-only stage. Solo founders are welcome. If you're building for how music gets made, distributed, monetised or experienced, you're in scope.
Special focus on Bulgaria and the wider Balkan region. The showcase exists to surface strong local ideas and put the region's music-tech scene on the map internationally.
Key dates
14 AugApplications open
27 SeptApplications closed
14 Sept →Prep sessions begin online: sharpening your pitch, tightening your numbers story and getting ready for investor questions
15 OctSoAlive Music Conference, Sofia: the selected startups pitched to the jury
16 OctLP Duo announced as the winner
Applications closed on 27 September 2026. Six startups prepared in online sessions and pitched to the jury at SoAlive Music Conference in Sofia on 15 October. LP Duo was announced as the winner on 16 October.
What's included
- A 45-minute 1-on-1 online session with the Amplitude team on your pitch, your model and where investors will push back
- Concrete assignments after your 1-on-1, with feedback by email as you iterate
- Prep sessions from 14 September to sharpen your pitch and get ahead of investor questions before the jury round
- Your pitch to the investor jury at SoAlive Music Conference in Sofia
- Selected startups get a 3-day full access pass, up to 2 passes per startup
- Visibility across Amplitude & SAMC channels throughout the programme
Cost
Free
no fees · no equity · no promise of investment
Nothing payable to apply or take part
Logistics
Prep sessions run online. The showcase itself is in person at SoAlive Music Conference, Sofia, October 2026.
Attendees cover their own travel and accommodation.
We can write invites but can't guarantee visa support for travel to Sofia for outside EU participants.
Alumni outcomes
Straight from the founders
What founders said after going through one of our programmes.
“Their coaching was super effective. We were chosen as the MusicTech project winner at Slush Music Startup Program 2025 — it opened doors to many possibilities. We owe a lot to Amplitude Ventures.”
Raised capital after the programme
Tap a founder to read what they said.
“SOAlive was a truly special experience for LP Duo. Through our exchange with Amplitude Ventures, we learned new ways to communicate the value of our DUALITY Portable Hybrid Piano System, connected with inspiring people, and gained valuable insights that will help us move forward. Winning first prize as the best startup made the experience even more rewarding!”
Winner, SoAlive Startup Showcase 2026
“Going through the SoAlive Startup Showcase with Amplitude was the most impactful two weeks we’ve spent on MusicSpot outside of actually building it. The mentoring and the 1:1 cut straight to what matters - how to tell your story clearly and concisely to an investor. We came away with a sharper pitch and a clearer sense of where to go next. For a bootstrapped B2B founder, that kind of honest feedback is rare and genuinely valuable.”
“The program pushed us to rethink our funding strategy from scratch. The online sessions were structured and demanding, and the live pitch day with a strong jury was a good test of where we stood.”
Raised capital after the programme
“The Music Frontier Bootcamp came at the right moment for Lotronic. It sharpened its positioning as a live electronic improvisation platform and gave me concrete direction on building a European network and funding strategy. The mentors' honest, industry-grounded feedback helped to improve the funding strategy and gave a much clearer roadmap. Any music-tech founder serious about growing beyond their home market should jump at this chance.”
“The Amplitude Ventures X Slush accelerator helped us transform our pitch into by-far its best and final version with a clear story narrative highlighting the business opportunity. The dedicated sessions provided direct feedback and suggestions, allowing us to easily elevate our pitch in just a few sessions.”
“Pitching at SoAlive Music Conference in Sofia with Amplitude Ventures helped me restructure our investor pitch and present it formally. It was great progress for the project, we made valuable connections that are now in our pipeline.”
“My participation in the SoAlive program was an incredibly enriching experience for my professional development. The preparatory lectures by Amplitude Ventures were exceptional, providing highly structured information that showed me exactly where to focus my efforts. They clearly outlined the direction I need to take and the goals I should strive for from now on.”
“Amplitude Ventures' accelerator provided Music Tech founders with a unique combination of pitch training, media exposure and market insight, like no other. It was challenging, well structured and highly rewarding.”
“The accelerator was highly valuable for us, especially because of Jakob and Taj's patient, hands-on guidance in shaping our startup's positioning. Their time and feedback helped us build a much clearer, stronger narrative, which has been invaluable for our next stage of growth.”
“Being part of Amplitude's accelerator was a real pleasure. Talking Playlo through with Taj and Jakob gave me valuable perspective on the project and its potential — and their feedback sharpened both my pitch deck and my approach to investors.”
“I’ve never had so many ideas flooding my brain in such a short time. Now I have a better understanding of the business side of music tech and how to develop my projects.”
“Very pleased to have join the Cohort at SoAlive, was a pleasure to spend time with other ambitious business owners.”
Applications closed
Applications for 2026 are closed
Thank you to every founder who applied. Six startups pitched to the jury at SoAlive Music Conference in Sofia on 15 October 2026, and LP Duo won with DUALITY.
Building in music tech? The programmes page shows what's open next, and the studio is glad to talk any time.
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