A free startup showcase that Amplitude Ventures ran for SoAlive Music Conference (SAMC) in Sofia, with no fees and no equity. Applications came in through Veln. Each selected founder had a 45-minute 1-on-1 session with Jakob and Taj on the pitch, the model and where investors would push back, then worked through assignments with written feedback and online prep sessions. In Sofia, 14 October was closed 1-on-1 mentoring on business model, go-to-market and investor readiness. On 15 October the six startups pitched in front of an open audience, five minutes each plus two minutes of questions, and on 16 October LP Duo was announced as the winner.
Winner
DUALITY, a portable hybrid piano system that turns any acoustic piano into a digital instrument and keeps its natural feel.
Founded by Andrija Pavlovic and Sonja Loncar. Won first prize as the best startup of the showcase.
lpduo.comDUALITY: a portable hybrid piano system that turns any acoustic piano into a digital instrument.
lpduo.comOperations software for music studios, from the client's request through production to the final payment.
musicspot.digitalA fanclub platform: artists find their fans across the web and turn them into paying annual members.
hootenanny.ioA digital and physical music map of a city's musical identity, curated by people, not algorithms.
postalsounds.comA professional platform where artists form project teams and get hired, sponsored and hosted.
collab-me.comRecords song ideas, understands what you played and helps turn each idea into a finished song.
about.musairec.appRun by Amplitude Ventures for SoAlive Music Conference (SAMC), Sofia.
Alumni outcomes
What founders said after going through one of our programmes.
“SOAlive was a truly special experience for LP Duo. Through our exchange with Amplitude Ventures, we learned new ways to communicate the value of our DUALITY Portable Hybrid Piano System, connected with inspiring people, and gained valuable insights that will help us move forward. Winning first prize as the best startup made the experience even more rewarding!”
“SOAlive was a truly special experience for LP Duo. Through our exchange with Amplitude Ventures, we learned new ways to communicate the value of our DUALITY Portable Hybrid Piano System, connected with inspiring people, and gained valuable insights that will help us move forward. Winning first prize as the best startup made the experience even more rewarding!”
“Going through the SoAlive Startup Showcase with Amplitude was the most impactful two weeks we’ve spent on MusicSpot outside of actually building it. The mentoring and the 1:1 cut straight to what matters - how to tell your story clearly and concisely to an investor. We came away with a sharper pitch and a clearer sense of where to go next. For a bootstrapped B2B founder, that kind of honest feedback is rare and genuinely valuable.”
“Pitching at SoAlive Music Conference in Sofia with Amplitude Ventures helped me restructure our investor pitch and present it formally. It was great progress for the project, we made valuable connections that are now in our pipeline.”
“My participation in the SoAlive program was an incredibly enriching experience for my professional development. The preparatory lectures by Amplitude Ventures were exceptional, providing highly structured information that showed me exactly where to focus my efforts. They clearly outlined the direction I need to take and the goals I should strive for from now on.”
“I’ve never had so many ideas flooding my brain in such a short time. Now I have a better understanding of the business side of music tech and how to develop my projects.”
“Very pleased to have join the Cohort at SoAlive, was a pleasure to spend time with other ambitious business owners.”
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