Perspectives on early-stage investing, building companies, and what actually works.
The honest version most conference speakers avoid — distilled from two years of research, 130+ podcast conversations, and a Master's thesis on music tech.
Every founder starts with excitement; few start with structure. Why clarity and disciplined focus — not confidence — are what actually ship startups.
Startups rarely die from competition. They die from misalignment, attachment, and skipped validation. The realism that lets a few survive.
Not everything that moves is moving forward. How to tell real traction — retention, usage, proof — from the vanity metrics that fool founders.
The music industry holds vast amounts of capital. Yet almost every founder building music tech struggles to access it. Based on 2-year research, 110+ podcast episodes analyzed, 30+ founders interviewed.
From 2 people nearly out of runway in March 2024 to 70+ global team in 10 months. The exact decisions that built a dual-engine venture studio.
Why 75% of music tech exits are under $15M — and how to position your startup for the investors who break that pattern.
AI is already changing how we make music. Seven predictions for where it goes next — and what it means for founders building in this space.
In the fast-paced world of music tech, time is your most valuable asset. Here's what to change before your next fundraise.
How do you raise money for a music tech startup in a complex, misunderstood industry? Part 1 of our deep-dive series.
Norway's first AI-generated russemusikk business. 3,000 songs created with Suno. What happens when you build at the edge of copyright law?
Occasional notes on raising at pre-seed: what works, what investors actually ask and what we see in the market. Unsubscribe any time.
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